purpose driven leadership

craig page-lee

managing director


Entrepreneurial by nature, strategically minded, a born leader and a highly effective relationship builder, Craig delivers with absolute honesty, trust and integrity.

He lives to make a meaningful and positive impact in everything he does.

For the past 22 years he’s added value to the brand, marketing, media and advertising industry – working on some of the world’s most recognised brands, and leading multidisciplinary teams across eight Pan-European and six Pan-African regions.

His diverse set of specialist skills and truly integrated delivery capability make him your go-to person.

peter southworth

creative director


After more than 20 years’ experience in the marketing and advertising industry, Peter has had the opportunity to work on some of the world’s most recognised brands such as VW, Ford, Jameson Irish Whiskey, Apple and has always strived to explore the brands insights to make them meaningful and add value to the world.

Being part of an agency driven by purpose is key. Companies and their brands play a crucial role in help making the world better and it’s the agency’s responsibility to develop creative that supports this movement.

Creativity fuels big ideas and changes mindsets and it’s here that Peter plays a key role. He believes in delivering creative that is impactful and purpose driven.

peter schmitt

strategy & business development director


Pete lives to move people to see the world a little differently. Evangelical is his approach, he was preaching purpose way before the rest of the world realised its importance to business and brand. He never stops thinking of the power of purpose and how it can change businesses, behaviours, create value, fuel innovation and ultimately do good for society and the environment.

Since 2003, he’s used his raison d’être to get purpose on the agenda of leading global businesses.

Today, in a world experiencing a crisis of meaning, Peter is excited to be playing a catalytic role in building a movement for real impact.