A proudly South African biotechnology company that produces a sustainable range of powerful, safe, cost effective disinfectants and preservative solutions that work with nature, not against it.
After 12 years of research and development, Biodx was ready for commercialisation. This required an engagement that resulted in the creation of a world-class, purpose driven brand with a CI that doesn’t just look amazing, but also carries the story and ethos of a movement. A journey of continual, sustained R&D to identify a completely natural solution for the greater good.
The story, logo mark and visual language were developed around a problem-solving journey, ‘connecting the dotsʼ, and new synergies and equations. The pieces of the logo are broken apart and scattered as if looking at cells under a microscope or the various components of a complex math problem – the solution being Biodx.