tullamore d.e.w
June 26, 2019

A challenger brand in the premium and super premium beer category, Poison City Brewing has a range of craft beers and has recently launched South Africaʼs first cannabis lager.

The brand was looking to go commercial and required branding and a go-to-market strategy in a highly competitive industry dominated by big budget brands.

The development of a purpose-driven brand that serves as a rallying call to those looking to live life on their own terms. The in-your-face identity and brand story helped turn the brand into the fastest growing craft beer in South Africa, paved the way for the launch of the über successful Durban Poison Cannabis Lager and attracted the attention of a multinational brewing and beverage company

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